What is SEO ?
Search Engine Optimization(SEO) is improving your website or a piece of content to increase its ranking in search engines. In simple words, if you sell baked goods then SEO would help your site or your business to rank higher in the search results whenever anyone searches for Cakes, bread, pastries, etc.
A better ranking means you’re likely to attract more attention from prospective and existing customers to your business. SEO is beneficial as it targets unpaid or organic search results, which means you don’t have to pay search engines to display your business when someone searches for anything related to your business.
Types of SEO
On-page SEO focuses on optimizing parts of your website that are within your control. It includes publishing Relevant, High-quality Content, Optimizing your headlines, HTML tags (title, meta, and header), and images.
Off-page SEO includes activities done outside your website to increase its relevance, credibility and authority thereby raising your sites ranking in Search engine results. Off page SEO includes activities like Link Building(your website being mentioned in other websites ), Social Media Marketing, Influencer Marketing, Guest Blogging, etc.
An important difference between on-page and off-page is that Google uses on-page SEO to measure your page’s relevancy and off-page SEO to measure your page’s credibility.
Technical SEO ensures that your website is free from any technical errors and meets the modern search engine technical requirements. Some tools that are an essential part of technical SEO include:
- Google Search Console
- Google Analytics
- Google page speed insights
- Google mobile-friendly testing tool
Have you heard about SEM ?
In simple words, SEM and SEO have a similar approach, but SEM uses paid advertising to get the desired results like conversions, return on investment, etc.
SEM drives Quicker results as compared to SEO.
Benefits of Search Engine Optimization
- Enhanced User Experience
A well-executed SEO strategy will result in a well-conceptualized website with quality content and user-friendliness. This enables the website to rank better in Search Engine results.
- Higher Rank in local search results.
One of the most desirable benefits of SEO is that you don’t have to pay to rank better in search results and people tend to trust organic search results more.
- Allows Quality Traffic
Activities such as keyword research assist in getting the right visitors who are interested in your product to your website. SEO enables a better rank and people are generally inclined towards selecting a website from the top-ranking results.
- Improves brand experience
An optimized website with a good rank in the search results, favorable links on other websites, etc. increases the trustworthiness and authority of a website thereby improving the brand experience.
Various tools can help you track your SEO efforts and the results. This is an important benefit as it helps in ongoing optimization of SEO activities to guarantee business growth and success and customer retention.
3 Myths about SEO
- Keyword optimization is KEY.
One of the most common misconceptions is that if you use the relevant keywords in your content it will directly help your page rank higher. A good amount of keyword research, using appropriate keywords along with good quality content will collectively help in increasing the website’s rank in Search engine results.
- Use Keywords with a high search volume and competition.
It’s not always wise to focus on keywords with high competition and high search volume. Long-tailed keywords are more specific hence they derive better search results and improve the quality of traffic to your website.
- SEO is a one-time job.
SEO is a continuous process and needs consistent optimization for sustainable results. It requires timely monitoring to check if the efforts or initiatives are profitable and correction of any deviations or errors to maximize results.
If you still find Search Engine Optimization complex and difficult, connect with Team Haztech and they will make it easy for you.