If your business is not on the internet, then your business will be out of business.
– Bill Gates.
“I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.”
– Herbert Bayard Swope
What is Digital Marketing?
If you are an entrepreneur or one day aspire to be a prosperous businessperson then you must be knowing it very well that innovation, is what drives a business successful. Being a successful entrepreneur means more than starting new ventures every other day. It means the right attitude towards a business and the determination and grit to achieve success. The most important goal of any business is to attract as many clients as possible.
No doubt that many businesses flourish and have been reaching homes through T.V. advertisements, radio, billboards, and newspapers, but it is not to be forgotten that we have already entered the digital era very dynamically because of Covid-19. And it has forced many businesses to go digital to survive. This means that now, more than ever, many businesses rely on digital marketing exclusively to survive
Entrepreneurs who are considerate enough to know the significance and consequences of the digital marketing era have realized that going digital is productive and cost-effective. The importance of digital marketing lies in the fact that it provides multiple innovative solutions and it is an excellent medium to target today’s youth.
For instance, multinational companies like Amazon, Youtube, Google, and Apple have smartly used digital marketing platforms and have understood this basic tool to dominate the market. They make it possible for consumers to perceive appropriate and timely information, bond with people, and start building their brand.
With the prominence of digital operations and increasing internet access, the digital marketing industry is projected to develop extensively.
What does digital marketing do?
Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company’s disposal. These channels include social media, the company’s website, search engine rankings, email, display advertising, and the company’s blog.
There are plenty of reasons and benefits to knowing and understanding the digital marketing strategy, that will help you to flourish your business well for the coming digital era. Whether it is selling a toothbrush, or selling 5 story mansion! Digital marketing can work for any business in any industry, regardless of what your company sells.
Digital marketing helps you in many ways, some of them are mentioned here:
A broad geographic reach.
Unlike the traditional marketing methods of advertising on billboards, T.V., radios, newspapers, and magazines which cost a lot, digital marketing cuts all these costs. The pandemic has taken a toll on the finances of all businesses, so, cost-saving methods are a top priority for all businesses. You only need to pay once for the ad. For instance, you create a blog or web page once and you don’t have to make any recurring payments on advertising through offline/traditional methods of advertising.
Targets the right audience.
It’s now easier to keep track of your audience and target the specific and right audience. Digital marketing provides tools to monitor online activities (for instance, insights that show the audience’s interaction with a specific product of your brand) and demographic information. It will make it easier to create awareness and engagement both before and after the sale.
It is measurable.
With offline or traditional advertising methods you can’t keep track of who caught your brand’s attention or who viewed your ad on a billboard or T.V. However, with digital marketing the case is different. You can completely measure from when the ad is clicked to when the visitor leaves the page. You can determine how many people saw your ad, how many sales resulted from the ad. Data analytics software (such as Google Analytics) and social networks or ad platforms (such as Facebook Ads and Google Ads, Instagram insights) metrics make this measurement possible. It also shows Website Traffic, you can see the exact number of people who have viewed your website’s homepage in real-time.